The Swedish company, and member of the CLS, Oriflame organised their Gold Conference on the 3rd of September 2025 in Lisbon. Read about their joyfull event in the article below.
This year’s Gold Conference in Lisbon was nothing short of extraordinary — a celebration of achievement, inspiration, and community. We were proud to welcome Brand Partners from Asia, Latin America, and Africa for an unforgettable journey filled with connection, learning, recognition, and joy.
The conference began with a warm and vibrant Welcome Party at SUD Lisboa, one of the city’s most iconic terraces overlooking the Tejo River.
The evening was all about people and togetherness — a chance to reconnect, celebrate, and capture picture-perfect moments with stunning branding and photo opportunities.
We also proudly recognised our new Gold and Sapphire titles, with special moments for country and regional groups. For our VIPs, an exclusive lounge with food and beverages made the evening even more memorable. It was the perfect start to an unforgettable week.
A fresh start with Wellness
The next morning, the focus shifted to wellbeing.
More than 200 Brand Partners gathered in one of Lisbon’s beautiful parks for a Wellness Morning — embracing positivity, movement, and energy together.
It was a powerful reminder that health and wellbeing lie at the heart of everything we do at Oriflame.
Beauty Insider Day
At the iconic Pátio da Galé, we opened the doors to a world of beauty innovation with a special Beauty Insider Day.
Interactive Expo
Masterclasses
Our Brand Partners joined four inspiring Masterclasses, exploring collaboration, scientific beauty insights, community transformation, and digital innovation. It was a day filled with learning, exploration, and fresh ideas — leaving everyone feeling like true insiders in the future of beauty and wellness.
A night to remember
The conference concluded with a spectacular Oriflame Awards Evening by Divine Dark Velvet at the Pavilhão Carlos Lopes. From the moment our Brand Partners arrived, they stepped into a world of glamour with a black carpet experience and Divine Dark Velvet activations that set the tone for an unforgettable night.
The evening opened with the dazzling Runway Divine fashion show, choreographed in collaboration with renowned Portuguese luxury designer Nuno Baltazar, followed by the powerful “Perfume becomes attitude” performance that brought our fragrance story to life.
Recognition was at the heart of the evening, honouring our new Diamond team members and above, reconfirmed Executives, and our growth teams — celebrating ambition, progress, and success in true Oriflame style.
Adding to the excitement, we proudly revealed our 2027 EXEDIA destination, giving everyone a glimpse of the journey that lies ahead.
The night reached its crescendo with an electrifying performance by Khuli Chana, leaving the audience energised and inspired.
It was a celebration of elegance, pride, and community spirit — an evening that perfectly captured the essence of Oriflame and will be remembered for years to come.
